An award-winning full-service advertising agency and boutique creative studio.

Work

Knife & Luck is an integrated full-service advertising agency located in Atlanta, Georgia. Regional, National and Global production experience.

 
 

featured work

Protein20: It’s 2 Things At Once

Gone are the days of labeling ourselves, letting titles define us and allowing corporations to put us in boxes. You’re not just a registered nurse or a TikTok creator. You’re a registered nurse who is also a TikTok creator. So why let other aspects of your life be one dimensional?

Unlike the rest of the category, Protein2o hydrates like a sports drink and fuels like a protein shake. It rebuilds muscle while replenishing blood cells. It’s water-based but fruit flavored. It’s protein packed but also electrolyte brimming.

“KettleCorn” :30

“Push-Pull” :30

“Resistance Band” :30

 

La Colombe Coffee Roasters

First-Ever Silent Fireworks Drone Show For Pets

Shot on location at Scribner’s Lodge in the Catkskills of New York, the La Colombe fall look book featured new seasonal coffee products and stylish merch. The campaign extended into social, tiktok, paid & organic social assets and digital display banners.

 

Our relationship with pets is the most pure, raw and authentic relationship. We would be crushed if they ran away. Yet there are often events we participates in, where pets are completely disregarded: fireworks. Traditional fireworks can be ruff on dogs and cats thanks to their ability to hear and smell far better than us humans can.

For the first time ever, pet parents were able to celebrate 4th of July together with all their loved ones, including their pets, with drones that are easier on the senses. Plus they’re environmentally friendly, a win-win.

Amazon Alexa: Sweaters

Amazon Alexa: Standing Ovation

 
 

Land Rover: Discovery Sport Launch

 

Land Rover fans can enjoy two fictional, audio-visual adventure stories by searching the adventures on Instagram. The first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho.

Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each story, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes.

 
 
 

Stella & Chewy’s: The Transporters

 

Stella & Chewy’s reimbursed all senior pet adoption fees for the entire month of November in celebration of National Adopt a Senior Pet Month.

Although animal shelters do everything they can to save a pet's life, over 1.5 million pets still get euthanized each year because they simply have no other place to go. Senior pets are the first. This is the story of one man with a plane, and the endless pursuit to rescue all of them.

 

PGA: Elevate Your Game

The Art of The Blend: Chobani x La Colombe

Chobani and La Colombe Coffee joined forces at Expo West, one of the largest natural food shows in the country, to announce their partnership to the world. The idea, a visually expressive, modern café that invites Expo West attendees to explore Chobani and La Colombe. Calm and refined, the concept is inspired by the hero products themselves, visually celebrating the mix of coffee and cream coming together.

Toyota: Shopping Cart

 

Verisign: Don’t Let Dreams Stay Dreams

For a lot of people, their dreams stay just that, dreams. They keep their home business ideas or awesome side projects in their heads. They don’t know that with a .net their dreams can start to be reality.

This film series explores this transition from dreams to reality, and encourages small business owners and dreamers to get a .net. The campaign extended to social, out of home, digital display, microsite, banners and pre-roll.

 
 
 

Interface: The Monster That Didn’t Know Was A Monster

 

In 1994, Interface’s Ray Anderson had a radical vision for the future that transformed Interface from a carpet company into a worldwide leader in sustainability. Now, over twenty years later, Interface is not only minimizing their impact on the environment, they will soon launch initiatives that will reverse environment damage and have a positive impact on the environment.

Our mission was to let people know that Interface is more than just a carpet company. They are leaders in the environmental movement, and they are turning what was once a negative impact on the planet, into a positive one.

 
 
 

Airheads Candy: Bigger Air, Bigger Games

Airheads wanted to revamp what the brand stood for: to inspire the world to play more by gamifying everyday moments. We brought this playful mission to life with the campaign "Bigger Air. Bigger Games." which demonstrates what happens to a dull moment when Airheads comes into play. The more you eat, the bigger and more intense the game gets.

We partnered with Park Pictures and director-duo Terri Timely to bring the concept to life.

The campaign aired on national television and online TV networks like MTV, FX and Cartoon Network, as well as preroll on Youtube, Hulu, Instagram and Facebook social channels.

 

Longhorn Steakhouse: You Can’t Fake Steak

Wingmate: Vespa

 
 

Coffee Diehards: La Colombe

Powerhouse coffee conglomerates like Starbucks and Dunkin continue to contribute to America's obesity and diabetes problem by producing overly sugared and synthetic ready-to-drink coffee products. Some drinks even reaching 40-50g of sugar, exceeding the daily recommended consumption.

The objective was to convince the most die-hard coffee lovers that no other coffee or canned latte brand comes close to the taste of La Colombe cafe quality coffee, all with almost 50% less sugar.

Under the guise of filming a documentary, La Colombe coffee brought together America’s most diehard coffee drinkers to tell us how much they love their favorite coffee. They were believed to take part in something that didn't exist. Over 300 diehard coffee drinkers from across the country submitted to be in the completely fake documentary, where they would speak solely on their favorite coffee brand and coffee products.

The catch – we swapped our their favorite drink with a delicious La Colombe coffee, all without them knowing.

Randstad: It’s Part of Who We Are

Lowe’s Red Vest Now: Kyle The Painter

Versign.com - Carl's Pet Shop

With a .com, your business can become anything you want it to be. Because having .com domain at the end of your business name gives you the instant credibility, trust and recognition that other domain options can’t give you. We wanted to show the instant satisfaction of owning a .com business domain, by transforming a small pet shop into something greater.

We partnered with production company Suneeva and director Mike Maguire to bring this idea to life.

OneTravel.com : Whatever You’re Into

 

Tully’s Coffee: The Journey of Slow & Low

Making the perfect cup of coffee — or a perfect anything — is a long journey. And it’s one that’s meant to be savored and shared. So we embarked on an adventure that showcased the effort and reward of striving for perfection: the right way, the Tully’s way. It all starts with our "Slow and Low" Tully's Airstream camper (a traveling sampling vessel) as we took a road trip from San Francisco to Seattle. We stopped along the way to meet and feature a group of hand-picked artisans. They, like us, believed in “the process," and they added their individual flourishes to the camper.


Let’s make someTHING GREAT TOGETHER